Totem signs or monolith signs are tall and freestanding structures that are used for business advertising in terms of attracting engagement from likely customers.
The idea behind the structures is to fetch maximum visibility and reach. To get that effect, the signs are strategically placed in high foot fall areas.
Examples of such spaces can be lounges, entrances, roadsides, etc. Sometimes the idea is also to guide people walking by and inform them about offerings and where to find them or how to get to them.
Main Features and Advantages
These signs display brand logos, services, and several other important and basic details that are meant to be visible from far-off distances.
Let’s deal with the features first:
- Because of their size and shape, they can be seen from multiple angles. Everything about them is supposed to be easily noticeable to fulfill their marketing and advertising purpose.
- The signs are not limited to a single setting or purpose; they can be used for various reasons.
- Logos and information can be displayed through customizable layouts with no limits.
- These signs have to be made water-resistant and are usually illuminated so that they are visible in low light conditions as well.
- The design is kept professional and in alignment with the branding of a company for maximum impact.
Now to explain how these are advantageous:
1. Visual appeal
In highly competitive or crowded areas, the whole concept for businesses is to look special.
They have to make their business more visible, right from the busy roads or sidewalks leading to their premises.
Monolith signshave a very conducive size and shape for that purpose – they catch eyes of both drivers as well as pedestrians.
2. Versatile applications
These freestanding signs are very flexible and adaptable; you can use them in schools, hotels, restaurants, etc. The advertising purposes these signs mainly fulfill are twofold:
- displaying brand identity
- promoting specific products/services
This is what makes them so valuable for businesses that want to get the most out of their advertising efforts.
3. Customizable designs
Such signs can be highly customized. As a business, you can create signs with multiple panels to display different types of information.
The logo is almost always placed at the top, and then the important product details and other relevant information are listed.
This is an organized layout that businesses use so that important messages can reach possible customers effectively.
4. Long-lasting and illuminated
Totem signs can be in use for a very long time as they are built to last, a great tool to have in the long-term marketing arsenal.
They are made from high-quality materials that can stand up against harsh weather and damage. If they are placed in low light conditions, they can still be of use thanks to the option of illumination.
This illumination can take different design forms which makes them so attractive and catchy.
How Professionals Help
Always select companies that can provide you with high-quality signs. These companies should have good reviews and offer you support throughout the process.
You must identify your branding goals and potential locations where these signs will go. The benefit of working with professional teams is that they work closely with their clients to create signs that can complement the brand style, logo, and other marketing features.
With the right collaborative approach, the final product will turn out exactly as needed to effectively communicate your message.
Experts can handle everything from the initial site survey to the final installation – they do an excellent job of recommending placement locations for maximum influence.
Ice Signs provides custom business signage for all your marketing and advertising objectives. Located in Leeds, they deliver excellent solutions for internal and external signage needs.
For more information, visit
https://www.icesigns.co.uk/products/monolith-signs/
https://www.icesigns.co.uk/products/totem-signs/
